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Marketing

93 subscribes

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Marketing

  • Overview
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Articles
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  • May 2023
  • Article
    Marketing
    Making In-Person Sales Calls

    Throughout my 30-year career, I’ve always had at least one salesperson on staff to help drive our business via in-person sales calls. Our current salesperson, Dan Porter, visits about 200 potential and active accounts per month within a 75-mile radius.

    Since many labs no longer have salespeople...

    Series
    Marketing 'My #1 Strategy

    James Gorgol · May 15, 2023 at 10:59am

    Read More 2 minute read

  • Article
    Marketing
    Participating in Dental Study Clubs

    Being a member of a dental study club has gotten me more clients than any other marketing strategy I’ve ever tried—by a landslide. Collectively over the last 10 years, I’ve probably gotten about 40 clients this way and, while this method may take a bit more time than others, the clients...

    Series
    Marketing 'My #1 Strategy

    JR Dutton · May 15, 2023 at 10:55am

    Read More 2 minute read

  • Article
    Marketing
    Hosting In-Lab Dentist Seminars

    We are a quality-driven lab focused on custom full-arch cases that require a high level of technical expertise and collaboration with the doctor, so relationships are critical for us. Hosting in-house seminars works well because it allows us to highlight our knowledge and connect face-to-face with like-minded...

    Series
    Marketing 'My #1 Strategy

    Beth Wiand · May 15, 2023 at 10:52am

    Read More 1 minute read

    • Lin Lin
    Lin Lin recommends this
  • November 2016
  • Web Exclusive
    4 Ways to Increase Organic Reach on Facebook

    This summer, Facebook made changes to its news feed algorithm, giving priority to content from users’ friends and families over business pages. Companies in every industry have noticed a big decline in organic reach—or how many of your followers your content actually reaches—and it’s...

    Blog
    Sherrie Shares

    Sherrie Shover · Nov 8, 2016 at 1:11pm

    Read More 2 minute read

  • October 2016
  • Web Exclusive
    3 Graphic Design Tools You Need to Start Using Now

    When creating the social media content here at LMT, I’m always looking for eye-catching graphics to accompany my posts. I’m far from a graphic designer, which is why I lean on a few online-based graphic design tools. These tools also take away the guesswork of figuring out what size to make...

    Blog
    Sherrie Shares

    Sherrie Shover · Oct 6, 2016 at 11:31am

    Read More 3 minute read

    • Alwyn Naraine
    Alwyn Naraine recommends this
  • July 2016
  • Publisher's Page
    The Sharing Economy: How it's Changing Our World

    These days, especially in urban areas, we can find a place to stay through Airbnb.com, get a ride from Uber.com or carpooling.com, have household errands done via taskrabbit.com, arrange for an in-home massage through Zeel.com or get our car valet-parked by Luxe.com.

    These internet-based marketplaces...

    Kelly Fessel Carr
    Kelly Fessel Carr

    Jul 15, 2016 at 3:30pm

    Read More 2 minute read

  • June 2016
  • Article
    Marketing
    Content Marketing Strategy: White Paper

    When Daxton Grubb, Owner, R-Dent Dental Lab, West Bartlett, TN, began promoting the lab’s new INspire multi-layer translucent full-contour zirconia restorations, his first step was to create and promote a comprehensive guide to all-ceramic materials

    Series
    Content Marketing in the Digital Age

    Sherrie Shover · Jun 24, 2016 at 3:36pm

    Read More 2 minute read

  • Article
    Marketing
    Content Marketing Strategy: Blog

    After learning about the benefits of content marketing at a dental conference, Dianna Carroll, Business Manager, Carroll Dental Lab, a 27-person lab in Kinston, NC, felt a blog would be the perfect vehicle to provide added value and go the extra mile

    Series
    Content Marketing in the Digital Age

    Sherrie Shover · Jun 24, 2016 at 3:20pm

    Read More 2 minute read

  • Article
    Marketing
    Content Marketing Strategy: e-newsletter

    When Bill Atkission moved from California to North Carolina five years ago and founded Bella Vita Dental Designs, he wanted to expand his client base and become a valuable resource to his customers, specifically CEREC doctors. He started emailing a q

    Series
    Content Marketing in the Digital Age

    Sherrie Shover · Jun 22, 2016 at 4:26pm

    Read More 2 minute read

  • Article
    Marketing
    Content Marketing Strategy: e-book

    In 2010, five prestigious prosthodontists asked Mark Frichtel, President, and Sven Jesse, Owner, Jesse & Frichtel Dental Lab, a 46-person lab in Pittsburgh, PA, to write a chapter on All-on-4 restorative procedures for their book, Dental Implants: th

    Series
    Content Marketing in the Digital Age

    Sherrie Shover · Jun 22, 2016 at 4:18pm

    Read More 1 minute read

  • Article
    Marketing
    Content Marketing Strategy: Video

    In response to the most frequently asked questions from dentist-clients, NDX Keller has created a robust library of more than 70 free online videos. Housed on its website and hosted using YouTube, the videos range from 30 seconds up to 1 hour.

    Series
    Content Marketing in the Digital Age

    Sherrie Shover · Jun 20, 2016 at 12:00pm

    Read More 1 minute read

  • Article
    Marketing
    Content Marketing Strategy: Social Media

    “Social media is a great tool for developing brand recognition while also promoting audience engagement and providing opportunities to convert users into customers,” says Jayme Hong, CEO, IDOC Dental Lab, a 40-person laboratory in Orange, CA.

    Series
    Content Marketing in the Digital Age

    Sherrie Shover · Jun 20, 2016 at 11:42am

    Read More 2 minute read

    • DentalLabSupport.com
    DentalLabSupport.com recommends this
  • Marketing
    Content Marketing in the Digital Age

    Because of the limitless reach, immediacy, interactivity and cost-effectiveness of social media compared to many traditional marketing strategies, content marketing has become the Next-Gen marketing strategy. It’s a soft sell and relationship buildin

    Series
    Content Marketing in the Digital Age

    Sherrie Shover · Jun 20, 2016 at 11:33am

    Read More 4 minute read

    • Eric Fisher
    • Michael Dunn
    • DentalLabSupport.com
    3 people recommend this
  • Article
    Labs & Profiles
    Studio 32: Marketing Focus Helps Fuel Growth

    In the past nine years, Studio 32 in Cedar Rapids, IA, has grown from nine employees to 25 thanks to digital technology and creative marketing strategies.

    Kim Molinaro
    Kim Molinaro

    Jun 2, 2016 at 4:21pm

    Read More 3 minute read

    • Adda Caldwell
    Adda Caldwell recommends this
  • April 2016
  • Article
    Post-Show Coverage
    Profit Takes Center Stage at Cal-Lab Meeting

    Given all of the talk about the commoditization of our industry, the CAL-Lab Group’s focus on maximizing profits during its 90th annual meeting in Chicago was right on point. Chaired by Jim Gorgol, CDT, the meeting attracted 774 attendees and highlighted strategies for building your bottom line,...

    Series
    LMT LAB DAY Chicago 2016 Insider

    LMT Communications, Inc. · Apr 29, 2016 at 11:09am

    Read More 1 minute read

  • September 2015
  • Article
    Marketing
    7 Tips for Maximizing Your Website's Design

    Your website is a reflection of your laboratory; many times it’s the first impression a potential client will have of your lab. Jordon Comstock offers tips to keep in mind when designing your website.

    Jordon Comstock
    Jordon Comstock

    Sep 24, 2015 at 4:48pm

    Read More 2 minute read

  • Marketing
    How to Enhance Your Social Media Marketing Efforts

    Social media is a relationship-focused, human-to-human marketing approach that can open up communication between you and your customers. Author Mark Schaefer offers some tips to help you take on the social media world headfirst.

    Sherrie Shover
    Sherrie Shover

    Sep 22, 2015 at 9:44am

    Read More 3 minute read

    • Eric Fisher
    Eric Fisher recommends this
  • Article
    Marketing
    5 Tips for In-Person Sales Calls

    Respondents to LMT’s 2015 Marketing Survey rated in-person office visits as the most widely used strategy. Here are five things to keep in mind when you’re hitting the road.

    Maribeth Marsico
    Maribeth Marsico

    Sep 17, 2015 at 3:53pm

    Read More 2 minute read

  • Marketing
    How to Connect with Clients in a Commoditized Market

    Respondents to LMT’s 2015 Marketing Survey are using new as well as tried-and-true strategies to cement client relationships, boost loyalty and increase referrals.

    Maribeth Marsico
    Maribeth Marsico

    Sep 11, 2015 at 9:41am

    Read More 6 minute read

  • June 2015
  • Marketing
    How to Increase Sales Even in Poor Economic Times

    In our Ask SCORE column, George Obst, certified SCORE mentor and retired CEO and Founding Partner of Dental Services Group, addresses how to create a market-driven organization.

    Series
    Ask SCORE

    George Obst · Jun 3, 2015 at 4:55pm

    Read More 1 minute read

  • March 2015
  • LMT Surveys
    Survive-and-Thrive Strategies

    Fifty-five percent of our State of the Industry 2015 survey respondents have recently changed their business model to increase profitability, gain new clients and be more competitive. Five of our respondents share their stories.

    Series
    State of the Industry 2015

    Kim Molinaro · Mar 17, 2015 at 11:55am

    Read More 6 minute read

    • Renata Budny
    Renata Budny recommends this
  • Labs & Profiles
    Lab Owner Markets e.max to Public

    When one of his clients was looking for ways to boost its IPS e.max business, Lab Owner Ray Rayeski decided to take the lead in developing the market.

    Kim Molinaro
    Kim Molinaro

    Mar 10, 2015 at 9:59am

    Read More 1 minute read

  • June 2014
  • Marketing
    The Art of SEO: 5 Tips to Ensure Dentists Find Your Website

    SEO ensures that your target audience has the ability to quickly find your laboratory’s website through a search engine; it’s what gets your website found and helps build traffic to your site.

    Jordon Comstock
    Jordon Comstock

    Jun 10, 2014 at 9:25am

    Read More 2 minute read

  • October 2011
  • Marketing
    Nine Ways to 'WOW' Your Clients With Education

    Now more than ever, laboratory owners are stepping into the role of educator to their clients.

    LMT Communications, Inc.
    LMT Communications, Inc.

    Oct 7, 2011 at 11:39am

    Read More 12 minute read

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