How to Enhance Your Social Media Marketing Efforts
Posted Sep 22, 2015 in Marketing
If you’ve been on the fence about creating a social media presence for your lab, just remember who your future clients are. The Net Generation—also called Millennials, Generation Y or Digital Natives—has grown up constantly exposed to computer-based technology. Social media is an integral part of their daily lives and this is where they will share, discuss, connect and learn for years to come.
Social media is a relationship-focused, human-to-human marketing approach. It can open up communication between laboratories and their customers and help establish a valuable level of trust.
“To be successful in this most human of channels, with this historic opportunity to create consistent, small provocations that lead to engagement and loyalty, we must adopt a new mindset: the social media mindset,” says Mark Schaefer, a globally recognized Blogger, Speaker, Educator, Business Consultant and Author who lectured at LMT LAB DAY Chicago 2015 on behalf...
