The Art of SEO: 5 Tips to Ensure Dentists Find Your Website

By Jordon Comstock

Posted Jun 10, 2014 in Marketing

The rapid growth of search engine optimization—SEO—and social media as well as the ever-growing importance of online engagement presents laboratory owners with an affordable and effective way to reach dentist-customers. SEO ensures that your target audience has the ability to quickly find your laboratory’s website through a search engine; it’s what gets your website found and helps build traffic to your site.


Most SEO efforts are tailored for Google because it’s considered the top search engine. Its complex algorithm is always changing in an effort to continuously improve search results. If you optimize your website for Google, your efforts will pay off for other search engines such as Bing and Yahoo, too.  


Here are five tips for increasing your chances of being listed on the first page of search results for laboratories in your area:

1.  Keywords are the most important element of SEO. Insert phrases commonly used...

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About The Author

  • Jordon Comstock

    Founder at RocketFire Marketing · Salt Lake City, UT

    Jordon is the Marketing manager at Salt Lake Dental Lab. He also owns RocketFire Marketing, a company that helps dental labs, dentists and others in the dental industry market and grow their businesses online. Jordon studied...

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