
Marketing
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- May 2023
Making In-Person Sales Calls
Throughout my 30-year career, I’ve always had at least one salesperson on staff to help drive our business via in-person sales calls. Our current salesperson, Dan Porter, visits about 200 potential and active accounts per month within a 75-mile radius.
Since many labs no longer have salespeople...
Marketing 'My #1 Strategy
Series · 4 articles
Read More 2 minute read
Participating in Dental Study Clubs
Being a member of a dental study club has gotten me more clients than any other marketing strategy I’ve ever tried—by a landslide. Collectively over the last 10 years, I’ve probably gotten about 40 clients this way and, while this method may take a bit more time than others, the clients...
Marketing 'My #1 Strategy
Series · 4 articles
Read More 2 minute read
Hosting In-Lab Dentist Seminars
We are a quality-driven lab focused on custom full-arch cases that require a high level of technical expertise and collaboration with the doctor, so relationships are critical for us. Hosting in-house seminars works well because it allows us to highlight our knowledge and connect face-to-face with like-minded...
Marketing 'My #1 Strategy
Series · 4 articles
Read More 1 minute read
- November 2016
4 Ways to Increase Organic Reach on Facebook
This summer, Facebook made changes to its news feed algorithm, giving priority to content from users’ friends and families over business pages. Companies in every industry have noticed a big decline in organic reach—or how many of your followers your content actually reaches—and it’s...
Sherrie Shares
Sherrie Shover · Sep 21, 2016 at 3:25pm
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- October 2016
3 Graphic Design Tools You Need to Start Using Now
When creating the social media content here at LMT, I’m always looking for eye-catching graphics to accompany my posts. I’m far from a graphic designer, which is why I lean on a few online-based graphic design tools. These tools also take away the guesswork of figuring out what size to make...
Sherrie Shares
Sherrie Shover · Sep 21, 2016 at 3:25pm
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- July 2016
The Sharing Economy: How it's Changing Our World
These days, especially in urban areas, we can find a place to stay through Airbnb.com, get a ride from Uber.com or carpooling.com, have household errands done via taskrabbit.com, arrange for an in-home massage through Zeel.com or get our car valet-parked by Luxe.com.
These internet-based marketplaces...
Kelly Fessel Carr
Associate Publisher/editor · Newtown, CT
Read More 2 minute read
- June 2016
Content Marketing Strategy: White Paper
When Daxton Grubb, Owner, R-Dent Dental Lab, West Bartlett, TN, began promoting the lab’s new INspire multi-layer translucent full-contour zirconia restorations, his first step was to create and promote a comprehensive guide to all-ceramic materials
Content Marketing in the Digital Age
Series · 8 articles
Read More 2 minute read
Content Marketing Strategy: Blog
After learning about the benefits of content marketing at a dental conference, Dianna Carroll, Business Manager, Carroll Dental Lab, a 27-person lab in Kinston, NC, felt a blog would be the perfect vehicle to provide added value and go the extra mile
Content Marketing in the Digital Age
Series · 8 articles
Read More 2 minute read
Content Marketing Strategy: e-newsletter
When Bill Atkission moved from California to North Carolina five years ago and founded Bella Vita Dental Designs, he wanted to expand his client base and become a valuable resource to his customers, specifically CEREC doctors. He started emailing a q
Content Marketing in the Digital Age
Series · 8 articles
Read More 2 minute read
Content Marketing Strategy: e-book
In 2010, five prestigious prosthodontists asked Mark Frichtel, President, and Sven Jesse, Owner, Jesse & Frichtel Dental Lab, a 46-person lab in Pittsburgh, PA, to write a chapter on All-on-4 restorative procedures for their book, Dental Implants: th
Content Marketing in the Digital Age
Series · 8 articles
Read More 1 minute read
Content Marketing Strategy: Video
In response to the most frequently asked questions from dentist-clients, NDX Keller has created a robust library of more than 70 free online videos. Housed on its website and hosted using YouTube, the videos range from 30 seconds up to 1 hour.
Content Marketing in the Digital Age
Series · 8 articles
Read More 1 minute read
Content Marketing Strategy: Social Media
“Social media is a great tool for developing brand recognition while also promoting audience engagement and providing opportunities to convert users into customers,” says Jayme Hong, CEO, IDOC Dental Lab, a 40-person laboratory in Orange, CA.
Content Marketing in the Digital Age
Series · 8 articles
Read More 2 minute read
DentalLabSupport.com recommends thisContent Marketing in the Digital Age
Because of the limitless reach, immediacy, interactivity and cost-effectiveness of social media compared to many traditional marketing strategies, content marketing has become the Next-Gen marketing strategy. It’s a soft sell and relationship buildin
Content Marketing in the Digital Age
Series · 8 articles
Read More 4 minute read
Eric Fisher
Michael Dunn
DentalLabSupport.com
Studio 32: Marketing Focus Helps Fuel Growth
In the past nine years, Studio 32 in Cedar Rapids, IA, has grown from nine employees to 25 thanks to digital technology and creative marketing strategies.
Kim Molinaro
Managing Editor · West Hartford, CT
Read More 3 minute read
- April 2016
Profit Takes Center Stage at Cal-Lab Meeting
Given all of the talk about the commoditization of our industry, the CAL-Lab Group’s focus on maximizing profits during its 90th annual meeting in Chicago was right on point. Chaired by Jim Gorgol, CDT, the meeting attracted 774 attendees and highlighted strategies for building your bottom line,...
LMT LAB DAY Chicago 2016 Insider
Series · 37 articles
Read More 1 minute read
- September 2015
7 Tips for Maximizing Your Website's Design
Your website is a reflection of your laboratory; many times it’s the first impression a potential client will have of your lab. Jordon Comstock offers tips to keep in mind when designing your website.
Jordon Comstock
Owner · Salt Lake City, UT
Read More 2 minute read
How to Enhance Your Social Media Marketing Efforts
Social media is a relationship-focused, human-to-human marketing approach that can open up communication between you and your customers. Author Mark Schaefer offers some tips to help you take on the social media world headfirst.
Sherrie Shover
Sales/Editorial · Southington, CT
Read More 3 minute read
5 Tips for In-Person Sales Calls
Respondents to LMT’s 2015 Marketing Survey rated in-person office visits as the most widely used strategy. Here are five things to keep in mind when you’re hitting the road.
Maribeth Marsico
Senior Editor · Cheshire, CT
Read More 2 minute read
How to Connect with Clients in a Commoditized Market
Respondents to LMT’s 2015 Marketing Survey are using new as well as tried-and-true strategies to cement client relationships, boost loyalty and increase referrals.
Maribeth Marsico
Senior Editor · Cheshire, CT
Read More 6 minute read
- June 2015
How to Increase Sales Even in Poor Economic Times
In our Ask SCORE column, George Obst, certified SCORE mentor and retired CEO and Founding Partner of Dental Services Group, addresses how to create a market-driven organization.
Ask SCORE
Series · 6 articles
Read More 1 minute read
- March 2015
Survive-and-Thrive Strategies
Fifty-five percent of our State of the Industry 2015 survey respondents have recently changed their business model to increase profitability, gain new clients and be more competitive. Five of our respondents share their stories.
State of the Industry 2015
Series · 8 articles
Read More 6 minute read
Lab Owner Markets e.max to Public
When one of his clients was looking for ways to boost its IPS e.max business, Lab Owner Ray Rayeski decided to take the lead in developing the market.
Kim Molinaro
Managing Editor · West Hartford, CT
Read More 1 minute read
- June 2014
The Art of SEO: 5 Tips to Ensure Dentists Find Your Website
SEO ensures that your target audience has the ability to quickly find your laboratory’s website through a search engine; it’s what gets your website found and helps build traffic to your site.
Jordon Comstock
Owner · Salt Lake City, UT
Read More 2 minute read
- October 2011
Nine Ways to 'WOW' Your Clients With Education
Now more than ever, laboratory owners are stepping into the role of educator to their clients.
Read More 12 minute read
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