4 Ways to Increase Organic Reach on Facebook

This summer, Facebook made changes to its news feed algorithm, giving priority to content from users’ friends and families over business pages. Companies in every industry have noticed a big decline in organic reach—or how many of your followers your content actually reaches—and it’s becoming increasingly difficult to get seen without paying to sponsor posts.

The good news is there are things you can do to help increase your organic reach without shelling out any money. Speaking from experience, here are the four things I’ve noticed help get LMT’s posts seen by more people on Facebook:

#1: Post native video

Over the past few years, video has blown up on social media and has proven to generate lots of engagement. One of our most popular Facebook posts was a video, reaching over 14,000 people with 72 shares! Facebook’s algorithm favors native video—or videos uploaded on the Facebook platform—which...