Marketing 'My #1 Strategy

Throughout my 30-year career, I’ve always had at least one salesperson on staff to help drive our business via in-person sales calls. Our current salesperson, Dan Porter, visits about 200 potential and active accounts per month within a 75-mile radius.

Since many labs no longer have salespeople...

Being a member of a dental study club has gotten me more clients than any other marketing strategy I’ve ever tried—by a landslide. Collectively over the last 10 years, I’ve probably gotten about 40 clients this way and, while this method may take a bit more time than others, the clients...

We are a quality-driven lab focused on custom full-arch cases that require a high level of technical expertise and collaboration with the doctor, so relationships are critical for us. Hosting in-house seminars works well because it allows us to highlight our knowledge and connect face-to-face with like-minded...

Social media is the direct mail of 2023. The young dentists graduating from dental school today don’t want direct mail and, since many of them will work for a DSO, they’ll hardly ever see the mail in that type of business. This generation buys in when they’re comfortable with you, so...