Nine Ways to 'WOW' Your Clients With Education

(1) Free, Interactive Webinars

Webinars offer a convenient way for you to provide information to--and interact with--your clients without leaving the comfort of the laboratory or dental office. Arrowhead Dental Laboratory, Sandy, UT, began offering free monthly webinars in 2009. While initially its webinars were geared to potential clients as a way of giving them a taste of the laboratory and its philosophies, the webinars now include topics for current clients as well, such as how to file insurance claims for oral appliance therapy, practice management and digital occlusion. The programs are generally presented by a well-known clinician, and the response has been incredibly positive with attendance ranging from 125 to 160 dentists depending on the topic.

In addition to growing the lab's reputation as a technical resource, the webinars are helping enhance Arrowhead's traditional, in-person seminars. For example, in the past when the lab provided a live seminar on oral...