Profit Takes Center Stage at Cal-Lab Meeting

Given all of the talk about the commoditization of our industry, the CAL-Lab Group’s focus on maximizing profits during its 90th annual meeting in Chicago was right on point. Chaired by Jim Gorgol, CDT, the meeting attracted 774 attendees and highlighted strategies for building your bottom line, offering value to dentist-clients and increasing efficiency and productivity with digital technology.

Keynote speaker Gordon Christensen, DDS, MSD, PhD, addressed doing business in a slowly recovering economy during his presentation Paradigm Shifts in Dentistry Influencing the State of Dental Technology. “With the economy still recovering, patients hesitant to spend and benefit plans paying less, both technicians and doctors need to look at the areas that are on the rise, such as implants, digital technology and esthetic dentistry,” he said, also offering his take on new and up-and-coming trends. “Endodontics is going to be big due to aging baby boomers,...