Content Marketing Strategy: Blog

By Sherrie Shover

Posted Jun 24, 2016 in Marketing

After learning about the benefits of content marketing at a dental conference, Dianna Carroll, Business Manager, Carroll Dental Lab, a 27-person lab in Kinston, NC, felt a blog would be the perfect vehicle to provide added value and go the extra mile for customers.

Earlier this year, she started blogging on www.carrolldentallab.com, posting an article or infographics two to three times per month and sharing the blogs on Facebook and Twitter. The content is mostly generated from the lab’s daily experiences. For instance, the idea for Getting Your Patients to Say “Yes!” to Your Treatment Plan was the result of talking with a client whose workload had decreased significantly. The blog emphasizes the importance of educating patients about treatment options and offering strategies for how to improve their dental IQ.

Carroll has discovered that short articles—between 300-500 words—and...

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About The Author

Sherrie Shover

Publishing Coordinator at LMT Communications, Inc. · Southington, CT

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Series

Content Marketing in the Digital Age

Because of the limitless reach, immediacy, interactivity and cost-effectiveness of social media compared to many traditional marketing strategies, content marketing has become the Next-Gen marketing strategy. It’s a soft sell and relationship building at its best.