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Marketing

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  • June 2016
  • 8 ways to Bring Content Curation Into Your Social Media

    Industry News · DentalLabSupport.com · Jun 23, 2016

    Curating content is not simply aggregating it and serving it up for your audience to analyze or find answers themselves. It’s about picking the most relevant and useful information on a topic, adding your insights and commentary, and making it easy for your audience to make a decision or enhance...

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  • Making In-Person Sales Calls

    James Gorgol · Marketing 'My #1 Strategy · May 2023

    Throughout my 30-year career, I’ve always had at least one salesperson on staff to help drive our business via in-person sales calls. Our current...

  • Participating in Dental Study Clubs

    JR Dutton · Marketing 'My #1 Strategy · May 2023

    Being a member of a dental study club has gotten me more clients than any other marketing strategy I’ve ever tried—by a landslide. Collectively...

  • Hosting In-Lab Dentist Seminars

    Beth Wiand · Marketing 'My #1 Strategy · May 2023

    We are a quality-driven lab focused on custom full-arch cases that require a high level of technical expertise and collaboration with the doctor, so relationships...

  • 4 Ways to Increase Organic Reach on Facebook

    Sherrie Shover · Web Exclusive

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    This summer, Facebook made changes to its news feed algorithm, giving priority to content from users’ friends and families over business pages. Companies...

  • 3 Graphic Design Tools You Need to Start Using Now

    Sherrie Shover · Web Exclusive

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    When creating the social media content here at LMT, I’m always looking for eye-catching graphics to accompany my posts. I’m far from a graphic...

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