Content Marketing Strategy: Social Media

“Social media is a great tool for developing brand recognition while also promoting audience engagement and providing opportunities to convert users into customers,” says Jayme Hong, CEO, IDOC Dental Lab, a 40-person laboratory in Orange, CA.

Two to three times a week, Hong posts a range of content on Facebook, including case photos, blog entries, videos and industry news; her Facebook page is also linked to her Twitter and LinkedIn accounts, maximizing her reach. She also shares articles previously published in industry journals, such as 5 Things These Young Dentists Wish They Had Known When They Graduated and Be a Better Dental Boss: Master the Art of Delegation.

“I post hot topics so our doctors know we’re always aware of what’s going on in their industry and they can follow us to stay up to date on both the dental world and our lab specifically,” says Hong.

She also posts content from the lab’s blog...