Content Marketing in the Digital Age

Because of the limitless reach, immediacy, interactivity and cost-effectiveness of social media compared to many traditional marketing strategies, content marketing has become the Next-Gen marketing strategy. It’s a soft sell and relationship building at its best.

  • Content Marketing Strategy: White Paper

    When Daxton Grubb, Owner, R-Dent Dental Lab, West Bartlett, TN, began promoting the lab’s new INspire multi-layer translucent full-contour zirconia restorations, his first step was to create and promote a comprehensive guide to all-ceramic materials

    Sherrie Shover
    Sherrie Shover

    Publishing Coordinator at LMT Communications, Inc. · Southington, CT

    Read More 2 minute read

  • Content Marketing Strategy: Blog

    After learning about the benefits of content marketing at a dental conference, Dianna Carroll, Business Manager, Carroll Dental Lab, a 27-person lab in Kinston, NC, felt a blog would be the perfect vehicle to provide added value and go the extra mile

    Sherrie Shover
    Sherrie Shover

    Publishing Coordinator at LMT Communications, Inc. · Southington, CT

    Read More 2 minute read

  • Content Marketing Strategy: e-newsletter

    When Bill Atkission moved from California to North Carolina five years ago and founded Bella Vita Dental Designs, he wanted to expand his client base and become a valuable resource to his customers, specifically CEREC doctors. He started emailing a q

    Sherrie Shover
    Sherrie Shover

    Publishing Coordinator at LMT Communications, Inc. · Southington, CT

    Read More 2 minute read

  • Content Marketing Strategy: e-book

    In 2010, five prestigious prosthodontists asked Mark Frichtel, President, and Sven Jesse, Owner, Jesse & Frichtel Dental Lab, a 46-person lab in Pittsburgh, PA, to write a chapter on All-on-4 restorative procedures for their book, Dental Implants: th

    Sherrie Shover
    Sherrie Shover

    Publishing Coordinator at LMT Communications, Inc. · Southington, CT

    Read More 1 minute read

  • Web Exclusive!: Focusing on Content Marketing? Keep These 4 Things in Mind

    More and more businesses are adopting content marketing strategies since social media has made it easier than ever to share content. In its June/July issue, LMT looked at the benefits of content marketing and profiled six laboratories that have implemented it into their marketing efforts. Read it first...

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  • Content Marketing Strategy: Video

    In response to the most frequently asked questions from dentist-clients, NDX Keller has created a robust library of more than 70 free online videos. Housed on its website and hosted using YouTube, the videos range from 30 seconds up to 1 hour.

    Sherrie Shover
    Sherrie Shover

    Publishing Coordinator at LMT Communications, Inc. · Southington, CT

    Read More 1 minute read

  • Content Marketing Strategy: Social Media

    “Social media is a great tool for developing brand recognition while also promoting audience engagement and providing opportunities to convert users into customers,” says Jayme Hong, CEO, IDOC Dental Lab, a 40-person laboratory in Orange, CA.

    Sherrie Shover
    Sherrie Shover

    Publishing Coordinator at LMT Communications, Inc. · Southington, CT

    Read More 2 minute read

  • Content Marketing in the Digital Age

    Because of the limitless reach, immediacy, interactivity and cost-effectiveness of social media compared to many traditional marketing strategies, content marketing has become the Next-Gen marketing strategy. It’s a soft sell and relationship buildin

    Sherrie Shover
    Sherrie Shover

    Publishing Coordinator at LMT Communications, Inc. · Southington, CT

    Read More 4 minute read

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