Content Marketing in the Digital Age

When Daxton Grubb, Owner, R-Dent Dental Lab, West Bartlett, TN, began promoting the lab’s new INspire multi-layer translucent full-contour zirconia restorations, his first step was to create and promote a comprehensive guide to all-ceramic materials

After learning about the benefits of content marketing at a dental conference, Dianna Carroll, Business Manager, Carroll Dental Lab, a 27-person lab in Kinston, NC, felt a blog would be the perfect vehicle to provide added value and go the extra mile

When Bill Atkission moved from California to North Carolina five years ago and founded Bella Vita Dental Designs, he wanted to expand his client base and become a valuable resource to his customers, specifically CEREC doctors. He started emailing a q

In 2010, five prestigious prosthodontists asked Mark Frichtel, President, and Sven Jesse, Owner, Jesse & Frichtel Dental Lab, a 46-person lab in Pittsburgh, PA, to write a chapter on All-on-4 restorative procedures for their book, Dental Implants: th

More and more businesses are adopting content marketing strategies since social media has made it easier than ever to share content. In its June/July issue, LMT looked at the benefits of content marketing and profiled six laboratories that have implemented it into their marketing efforts. Read it first...

In response to the most frequently asked questions from dentist-clients, NDX Keller has created a robust library of more than 70 free online videos. Housed on its website and hosted using YouTube, the videos range from 30 seconds up to 1 hour.

“Social media is a great tool for developing brand recognition while also promoting audience engagement and providing opportunities to convert users into customers,” says Jayme Hong, CEO, IDOC Dental Lab, a 40-person laboratory in Orange, CA.

Because of the limitless reach, immediacy, interactivity and cost-effectiveness of social media compared to many traditional marketing strategies, content marketing has become the Next-Gen marketing strategy. It’s a soft sell and relationship buildin