Marketing

These days, dental office personnel are very fluid, with office managers, hygienists and assistants frequently moving to new offices. Since about a quarter of our referrals come from this group recommending our services when they join a new practice, we focus a lot of attention on them by offering fun...

In 2022, we began working with a local video production company, Rhymes with Timpani, to develop a social media campaign focusing on Instagram Reels, short videos that are pushed to your followers as well as users who aren’t following your account. Besides occasionally posting photos, we didn’t...

For the last 15 years, we’ve worked with the Crown Council, a dental network, to co-sponsor a Young Dentist Program, an educational course aimed at nurturing dentists who have been out of school for less than five years. Held during three weekends over eight months, attendees receive training in...

Being a member of a dental study club has gotten me more clients than any other marketing strategy I’ve ever tried—by a landslide. Collectively over the last 10 years, I’ve probably gotten about 40 clients this way and, while this method may take a bit more time than others, the clients...

We are a quality-driven lab focused on custom full-arch cases that require a high level of technical expertise and collaboration with the doctor, so relationships are critical for us. Hosting in-house seminars works well because it allows us to highlight our knowledge and connect face-to-face with like-minded...

Social media is the direct mail of 2023. The young dentists graduating from dental school today don’t want direct mail and, since many of them will work for a DSO, they’ll hardly ever see the mail in that type of business. This generation buys in when they’re comfortable with you, so...

After learning about the benefits of content marketing at a dental conference, Dianna Carroll, Business Manager, Carroll Dental Lab, a 27-person lab in Kinston, NC, felt a blog would be the perfect vehicle to provide added value and go the extra mile

When Bill Atkission moved from California to North Carolina five years ago and founded Bella Vita Dental Designs, he wanted to expand his client base and become a valuable resource to his customers, specifically CEREC doctors. He started emailing a q

In 2010, five prestigious prosthodontists asked Mark Frichtel, President, and Sven Jesse, Owner, Jesse & Frichtel Dental Lab, a 46-person lab in Pittsburgh, PA, to write a chapter on All-on-4 restorative procedures for their book, Dental Implants: th

More and more businesses are adopting content marketing strategies since social media has made it easier than ever to share content. In its June/July issue, LMT looked at the benefits of content marketing and profiled six laboratories that have implemented it into their marketing efforts. Read it first...

In response to the most frequently asked questions from dentist-clients, NDX Keller has created a robust library of more than 70 free online videos. Housed on its website and hosted using YouTube, the videos range from 30 seconds up to 1 hour.

“Social media is a great tool for developing brand recognition while also promoting audience engagement and providing opportunities to convert users into customers,” says Jayme Hong, CEO, IDOC Dental Lab, a 40-person laboratory in Orange, CA.

Because of the limitless reach, immediacy, interactivity and cost-effectiveness of social media compared to many traditional marketing strategies, content marketing has become the Next-Gen marketing strategy. It’s a soft sell and relationship buildin