Survive-and-Thrive Strategies
Posted Mar 17, 2015 in LMT Surveys
Fifty-five percent of our State of the Industry 2015 survey respondents have recently changed their business model to increase profitability, gain new clients and be more competitive. Five of our respondents share their stories.
Target Institutional Accounts:
Perfect Finish Ortho Lab, Hackettstown, NJ
Perfect Finish Ortho Lab, Hackettstown, NJ, works with about 16 hospitals and universities in the New York City metro area and these organizations have proven to be a valuable way to gain new dentist-clients. Not only does the lab get the institutions’ lab work, but once it gets a foot in the door, it also has a chance to get the staff members’ private practice work and connect with orthodontist interns and residents.
“Many of the doctors working at these institutions will be joining a local practice or opening their own,” says Phil Pelligra, President of the 19-person laboratory. “Once they do, we follow...