29 Tips to Jumpstart & Fine-Tune Your Marketing Efforts

By LMT Communications, Inc.

Posted Jul 13, 2018 in Marketing

On average, 70% of laboratory owners spend just 1-2% of their annual revenue on marketing. Here are a variety of low- and no-cost tips, tricks and ideas to help you get the most bang for those precious marketing bucks.


1. Create eye-catching business cards. Making your business cards stand out from the pack—like featuring a vivid color, striking design or even a stunning case photo—can get you noticed at business events or meetings. Moo.com offers unique designs like square and mini cards, starting at just $19.99.


2. Get free PR with Help A Reporter Out (HARO) which provides journalists with a database of sources for upcoming stories and opportunities for you to secure valuable media coverage. Simply register for free at helpareporter.com; if you get an email request relevant to your expertise, respond to the journalist’s questions and include a short bio. If he’s interested, he’ll...

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About The Author

  • LMT Communications, Inc.

    LMT Communications delivers the business strategies, information, dental laboratory news and education that dental laboratory decision-makers need to succeed. In Print. In Person. Online.

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