8 ways to Bring Content Curation Into Your Social Media

Curating content is not simply aggregating it and serving it up for your audience to analyze or find answers themselves. It’s about picking the most relevant and useful information on a topic, adding your insights and commentary, and making it easy for your audience to make a decision or enhance their understanding of that topic. To put your own stamp on the content you’ve curated, you can supplement or combine it with an existing post, infographic or video of your own. Curation is taking a lot of good things and packing them into one better thing.

#1 Build trust, build rapport

The main purpose of curation in a museum is to deliver educative value. Another purpose is to influence some aspect of the visitor’s attitude or values stemming from his/her discovery of some meaning in the objects on display, a discovery stimulated and sustained...