Marketing 'My #1 Strategy

Savvy laboratory marketers share their top strategies for making contact with dentists and turning them into clients.

LMT SoundBites

Go beyond the pages of LMT in our podcast with news and article highlights from the latest issue.

Listen Now

LMT Magazine,
The Digital Edition

Browse the January 2026 issue of LMT Magazine and the archive.

View Digital Editions

LMT Communications, Inc.

LMT Communications delivers the business strategies, information, dental laboratory news and education that dental laboratory decision-makers need to succeed. In Print. In Person. Online.

Browse Articles

Articles in LMT Magazine

All Articles

Making In-Person Sales Calls

James Gorgol · Marketing 'My #1 Strategy · May 2023

Throughout my 30-year career, I’ve always had at least one salesperson on staff to help drive our business via in-person sales calls. Our current...
Participating in Dental Study Clubs

JR Dutton · Marketing 'My #1 Strategy · May 2023

Being a member of a dental study club has gotten me more clients than any other marketing strategy I’ve ever tried—by a landslide. Collectively...
Hosting In-Lab Dentist Seminars

Beth Wiand · Marketing 'My #1 Strategy · May 2023

We are a quality-driven lab focused on custom full-arch cases that require a high level of technical expertise and collaboration with the doctor, so relationships...
Staying Active on Social Media

Jay Collins · Marketing 'My #1 Strategy · May 2023

Social media is the direct mail of 2023. The young dentists graduating from dental school today don’t want direct mail and, since many of them will...

Other Actions

Marketing 'My #1 Strategy

LMT Communications, Inc.

Making In-Person Sales Calls

Participating in Dental Study Clubs

Hosting In-Lab Dentist Seminars

Staying Active on Social Media