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- October 2013
"Our philosophy is that if we make it easy for our clients to send us work, they'll continue to do so," says Christian Saurman, Vice President, New England Orthodontic Laboratory (NEO), Wilmington, MA. With that thought in mind, the laboratory has implemented the following tools on its website to make case submission simple:
A quick and easy shipping option. To service clients across the country, the lab integrated its website with UPS. Users simply click the UPS button on the lab's homepage to automatically print a second-day air label; all of the fields and addresses are already filled out and...
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"No matter how much you want to ignore it, social media is here to stay," says Rob Gitman, the marketing expert and Company Administrator at Thayer Dental Laboratory, a 50-employee full service operation in Mechanicsburg, PA.
Laboratories seem to be getting the message: LMT's latest survey results show that social media use among laboratories has increased from 23% to 33% in the last three years, and about two-thirds say it's beneficial to their laboratory.
Respondents tout this no-cost strategy as yet another way to stay visible to dentists. "The great thing about social media is that it's...
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About three years ago our laboratory—Thayer Dental Lab in Mechanicsburg, PA—began to notice a sharp decline in the response rate to our direct mail efforts. In an effort to bolster our marketing strategy, we embraced digital marketing by revising our website, building an opt-in email database, creating electronic advertisements and getting involved with social media.
We implemented the following strategies to better manage our website and increase traffic; the site currently gets about 27 dentist hits a day, for a total of over 800 unique dentist visits per month. However,...
Read More 7 minute read