Welcome to The BRIDGE, the social and information hub of the dental lab industry. Connect with industry peers and vendors, ask questions, sign up for events, review products, read LMT articles and industry news and more!
- October 2013
Christian Saurman, Vice President, New England Orthodontic Laboratory (NEO), Wilmington, MA, has implemented tools on his website to make case submission simple.
This Fall I’m heading to the great state of Arizona for a couple of months and I’m hoping to meet some laboratory owners while I’m there. I’m also hoping I can make some stops during the drive out (the last week of October) and possibly the first week of January on the drive back.
Our route takes us through Harrisburg, PA, then along the Pennsylvania Turnpike and over to I-70 and down to I-40. We’ll be going through Columbus, OH; Indianapolis; St. Louis and Springfield, MO; Tulsa and Oklahoma City, OK; then across to Amarillo, TX; Albuquerque, NM; and into Flagstaff,...
It's time to get involved in social media: it's free, it's easy, and more and more of your competitors are doing it.
- March 2013
For years, Laboratory Co-Owner Marc Daichman has been sponsoring continuing education events for dentists at least once a week. He finds it to be the best, fastest and easiest way to connect with clients and build his business.
- February 2012
7 Marketing Strategies to Boost Your Business: Share Your Faster, Smarter, Better Marketing Tips Here!LMT Communications, Inc. · Faster, Smarter, Better: 36 Strategies to Boost Your Business · Marketing · Feb 2012
Problem: I'd like to boost my laboratory's name recognition in my local community. What are some low-cost public relations strategies?
Strategy: Public relations initiatives are a valuable way to promote your company without having to spend big bucks. They can enhance your credibility and help build your name recognition within your community and amongst potential clients. Here are some ideas to get your lab name out there and keep it visible:
• Call your local paper's health editor and offer to answer any questions he may have or send a letter to the editor offering your...
3 Faster, Smarter, Better Customer Service Strategies to Boost Your Business: What Are Your Secrets For Excellent Customer Service?LMT Communications, Inc. · Faster, Smarter, Better: 36 Strategies to Boost Your Business · Marketing · Feb 2012
In this economy, working faster, smarter, better is the key to riding out the storm. Here are 3 easy-to-implement tips that can lead to a leaner, meaner, more efficient laboratory operation.
Problem: I want to find a concrete way to reward customers who have remained loyal to us and haven't been lured away by lower prices in this economy.
Strategy: Consider a loyalty rewards program; many laboratories have programs that award dentist-clients cash, credit or even travel credits equal to 2-5% of their total volume. In 2009, Doug Egts, Owner of Esthetic Dental Creations in Rawson, OH, was spurred...
- November 2011
Loyalty rewards programs are an effective way to maintain strong relationships with your top clients, encourage their repeat business, optimize cross-selling opportunities and regulate cash flow.
Read More 4 minute read
- October 2011
Now more than ever, laboratory owners are stepping into the role of educator to their clients.
Read More 13 minute read
- September 2011
Bob Maccario, MBA, looks at this new trenâfocused on how a patientâs oral health impacts his overall healthâand how you can tap into it by educating your dentist-clients about its practice-building potential.
- July 2011
Sponsoring continuing education programs can have a significant impact on client retention and acquisition, customer engagement, cross selling and business growth.
- June 2011
Four laboratories share their strategies for showing current and prospective clients alike they are much more than just a crown in a box.
Read More 5 minute read
In just four years, Michaelangelo Dental Studio, Tujunga, CA, has grown from a staff of two to 10 and sales have increased 425%. Find out how.
- April 2011
From testimonials from your dentist-clients to study clubs and Chambers of Commerce, LMT Live! âs 2000 program in Chicago highlights six ways to reel in the referrals that can lead to new accounts. Also: how to create an effective marketing message.
Many laboratories are deeply discounting their prices due to the challenging economy. Robert Maccario, MBAâa business manager for dentistsâexplains why this is exactly the wrong approach.
Laboratory owners are using a variety of innovative strategiesâfrom digital business cards to dentists on staffâto effectively market their laboratoryâs services and technical know-how.
When youâre faced with a client who canât be satisfied and wonât recognize when youâve extended yourself, you have to consider whether or not he is a good âfitâ for your business.
Some laboratory owners are hesitant to add print advertising to their marketing mix because of the cost. However, with research, planning and patience, you can use this marketing strategy to tap into your target market and identify numerous qualified
The company takes its NobelSmile concept direct to the public with a 30-second, image-focused television commercial airing during high-profile news and talk shows.
Cutting-edge technology is giving laboratories a more cost-effective way to bring big names right into their facilities for dentist-client education.
Read More 5 minute read
As many as 75% of all small businesses have an on-line presence, and you can count a growing number of dental laboratories among them.
LMT took a trip through cyberspace to learn how laboratories are using their websites as resourceful marketing tools
Read More 8 minute read
They say you can't judge a book by its cover, but the fact is that we often do. So what does your laboratory's packaging say about the work that's inside?