Lab's Website Philosophy: Make It Easy

Kim Molinaro · 20+ Digital Marketing Strategies · Marketing · Oct 2013

Christian Saurman, Vice President, New England Orthodontic Laboratory (NEO), Wilmington, MA, has implemented tools on his website to make case submission simple.

About This Series
20+ Digital Marketing Strategies

Series · 3 articles

When it comes to marketing, more laboratories are going digital to reach dentists: They're building websites, using social media, advertising online and phasing out printed marketing pieces in favor of...See more