Social Media

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January 2017
Post-Show Coverage
Social Scavenger Hunt at LMT LAB DAY

LMT LAB DAY is going social…media that is!

Sherrie Shover
Jan 20, 2017 at 11:35am

Read More 1 minute read
Mel Williams
Audrey Jarrell, CDT TE
2 people recommend this

November 2016
Web Exclusive

4 Ways to Increase Organic Reach on Facebook

This summer, Facebook made changes to its news feed algorithm, giving priority to content from users’ friends and families over business pages. Companies in every industry have noticed a big decline in organic reach—or how many of your followers your content actually reaches—and it’s...

Sherrie Shares
Sherrie Shover · Nov 8, 2016 at 1:11pm

Read More 2 minute read

October 2016
Web Exclusive
3 Graphic Design Tools You Need to Start Using Now

When creating the social media content here at LMT, I’m always looking for eye-catching graphics to accompany my posts. I’m far from a graphic designer, which is why I lean on a few online-based graphic design tools. These tools also take away the guesswork of figuring out what size to make...

Sherrie Shares
Sherrie Shover · Oct 6, 2016 at 11:31am

Read More 3 minute read
Alwyn Naraine
Alwyn Naraine recommends this

June 2016
Marketing
Content Marketing Strategy: Social Media

“Social media is a great tool for developing brand recognition while also promoting audience engagement and providing opportunities to convert users into customers,” says Jayme Hong, CEO, IDOC Dental Lab, a 40-person laboratory in Orange, CA.

Content Marketing in the Digital Age
Sherrie Shover · Jun 20, 2016 at 11:42am

Read More 2 minute read
DentalLabSupport.com
DentalLabSupport.com recommends this
Marketing
Content Marketing in the Digital Age

Because of the limitless reach, immediacy, interactivity and cost-effectiveness of social media compared to many traditional marketing strategies, content marketing has become the Next-Gen marketing strategy. It’s a soft sell and relationship buildin

Content Marketing in the Digital Age
Sherrie Shover · Jun 20, 2016 at 11:33am

Read More 4 minute read
Eric Fisher
Michael Dunn
DentalLabSupport.com
3 people recommend this

September 2015
Marketing
How to Enhance Your Social Media Marketing Efforts

Social media is a relationship-focused, human-to-human marketing approach that can open up communication between you and your customers. Author Mark Schaefer offers some tips to help you take on the social media world headfirst.

Sherrie Shover
Sep 22, 2015 at 9:44am

Read More 3 minute read
Eric Fisher
Eric Fisher recommends this
Marketing

How to Connect with Clients in a Commoditized Market

Respondents to LMT’s 2015 Marketing Survey are using new as well as tried-and-true strategies to cement client relationships, boost loyalty and increase referrals.

Maribeth Marsico
Sep 11, 2015 at 9:41am

Read More 6 minute read

About This Topic

Integrating your business into the modern web world with Facebook, Twitter, Linkedin and other social systems. In 2012, social media became one of the most powerful sources for news updates and helping to spread brands and messages through millions of people across the world.