September 2015

Respondents to LMT’s 2015 Marketing Survey rated in-person office visits as the most widely used strategy. Here are five things to keep in mind when you’re hitting the road.

Your website is a reflection of your laboratory; many times it’s the first impression a potential client will have of your lab. Jordon Comstock offers tips to keep in mind when designing your website.

SCORE Mentor George Obst talks about setting and achieving the right set of goals for your laboratory to succeed.

Respondents to LMT’s 2015 Marketing Survey are using new as well as tried-and-true strategies to cement client relationships, boost loyalty and increase referrals.

Social media is a relationship-focused, human-to-human marketing approach that can open up communication between you and your customers. Author Mark Schaefer offers some tips to help you take on the social media world headfirst.

Thomas Zaleske explains how to use Preat Corp.’s Perma-Ret to provide mechanical retention between the teeth and the acrylic base and prevent midline fractures.

In the last year, MicroDental has acquired four laboratories and is actively seeking additional laboratory members. Here, MicroDental President Len Liptak details what the company is looking for and the benefits it offers.

This article first appeared in LMT’s August 2015 edition of the LMT Insider, our monthly e-newsletter, and takes a closer look at the pros and cons of the minimum wage ordinances that have recently made national headlines.

For years, members of my family—as well as of our staff—have wanted to duck under the table whenever they’d go out to dinner with me. It is so widely known among my friends that I can be, well, a “difficult customer,” that when my sister wrote and sang a song about my restaurant...