We are a quality-driven lab focused on custom full-arch cases that require a high level of technical expertise and collaboration with the doctor, so relationships are critical for us. Hosting in-house seminars works well because it allows us to highlight...
Author
Beth Wiand
Business Manager at Wiand Dental Laboratory, Inc. · Scottsdale, AZ
I graduated from ASU with a BA in Broadcasting which lead me to a career in radio sales until 2007 when I joined the lab. My position has evolved to include overseeing sales, marketing and business.
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Throughout my 30-year career, I’ve always had at least one salesperson on staff to help drive our business via in-person sales calls. Our current salesperson, Dan Porter, visits about 200 potential...
Being a member of a dental study club has gotten me more clients than any other marketing strategy I’ve ever tried—by a landslide. Collectively over the last 10 years, I’ve probably gotten...
Social media is the direct mail of 2023. The young dentists graduating from dental school today don’t want direct mail and, since many of them will work for a DSO, they’ll hardly ever see the...