Sherrie Shares

Scroll through Facebook, Twitter and Instagram and you’ll see people celebrating hashtag holidays you never knew existed. While sometimes silly—like #NationalDoughnutDay, for example—these holidays can really help reenergize your social media content and give your audience something...

People visit LMTmag.com to get the latest industry news, network with one another and plan their educational schedules for LAB DAY. But did you know that our versatile website can also be used as a marketing tool for your laboratory?

On LMTmag.com you can create a detailed profile page for your laboratory...

With its business focus, LinkedIn is the perfect place for people in B2B industries like ours to showcase their experience, connect with one another and enhance their professional image. Here's how to make the most of your account:

Beef up your profile:...

The NADL and NBC are once again recognizing June as Dental Technician and CDT Appreciation Month. LMT is joining the celebration with a social media campaign to recognize your hard work, passion and dedication to dentistry and improving patients' lives.

If you have staff members or peers you'd like to...

Instagram is the perfect platform to share photos of your cases. It not only serves as a marketing tool—making a great portfolio of your work for dentists to see—but it’s also ideal for networking since you can share tips and have conversations with other technicians.

Since Instagram...

When you post from your lab's Facebook page, chances are it's usually just a photo or text. But have you ever noticed the other things you can post?

Facebook gives you 9 post options you can do right from your profile (8 of which are free!). I'll walk you through what all of these options mean.

1)...

So you’re finally on board with social media and you’ve set up a Facebook, Twitter and Instagram pages for your laboratory. But now fear has set in as you wonder what to post.

If this sounds like you, don’t fret; I’ve got five content examples that should get your creative juices...

This summer, Facebook made changes to its news feed algorithm, giving priority to content from users’ friends and families over business pages. Companies in every industry have noticed a big decline in organic reach—or how many of your followers your content actually reaches—and it’s...

Thanksgiving is a time to come together with friends and family, eat delicious food and give thanks. We’d like to hear about one person—a lab owner, employer, mentor, staff member, colleague or teacher—in the dental laboratory community for whom you’re thankful. It’s a great...

When creating the social media content here at LMT, I’m always looking for eye-catching graphics to accompany my posts. I’m far from a graphic designer, which is why I lean on a few online-based graphic design tools. These tools also take away the guesswork of figuring out what size to make...