How to Get Started on Instagram

Instagram is the perfect platform to share photos of your cases. It not only serves as a marketing tool—making a great portfolio of your work for dentists to see—but it’s also ideal for networking since you can share tips and have conversations with other technicians.

Since Instagram is mostly mobile-based, you first need to download it from your phone’s app store. Once downloaded, here are a few tips to get started:

1)   Set up your profile: Ideally, use your laboratory name instead of your personal name so you start branding your lab.

Once you choose a name, update to a Business Profile. It’s free and gives you more analytics and promotional options than a Personal Account. To switch, simply click the gear symbol in the right-hand corner of your profile, click “Switch to a Business Profile” and follow the instructions.

Click “Edit Profile” to update your profile photo,...