Why You Should Be Using LinkedIn

With its business focus, LinkedIn is the perfect place for people in B2B industries like ours to showcase their experience, connect with one another and enhance their professional image. Here's how to make the most of your account:

Beef up your profile: Your LinkedIn profile is much different than other social media platforms; it's basically your resume for the world to see. Potential clients can view your work experience, education, skills and more, so make sure you have everything up to date and list all your important accomplishments.

Network/join groups: LinkedIn is a great platform to connect with dentists and other lab owners around the world as well as engage with influencers in the industry. You can also join groups based on your interests or profession; some groups that might interest you are Dental Technician, Dental Technology, Dental Marketing, Dentist Network and Certified...