Picture This: Videos as a Recruitment Tactic

By Laurel Carbonneau

Posted Jan 25, 2022 in Web Exclusive

D&S Dental Laboratory


A decade after it made its first video, D&S Dental Laboratory in Waunakee, WI, knew it was time for a new one. “Technology had changed so much and some people in the original video had left the lab, so we knew it was time for an upgrade,” says Joleen Engeseth, Communication Coordinator.


Engeseth and her team developed a script and a concept of the shots they wanted, then hired a professional videographer who spent a day taking footage. “We wanted to showcase the lab in motion, so we got lots of shots of people working at the bench and of technology in action,” says Engeseth.


Within a couple weeks they received a rough cut and spent four weeks working with the videographer to edit it until they were satisfied with the finished product; the two-minute video was then posted on the lab’s website and added to their Facebook page. “I was blown away by the engagement we received, which was...

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About The Author

  • Laurel Carbonneau

    Associate Editor at LMT Communications, Inc. · Bethlehem, CT

    With an eye for detail and exceptional proofreading skills, Laurel, a 11-year veteran of LMT, edits numerous sections of the magazine, writes feature articles and is our editorial webmaster.

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