Social Media: a Marketing Approach That's Here to Stay

By Kim Molinaro

Posted Oct 03, 2013 in Marketing

"No matter how much you want to ignore it, social media is here to stay," says Rob Gitman, the marketing expert and Company Administrator at Thayer Dental Laboratory, a 50-employee full service operation in Mechanicsburg, PA.


Laboratories seem to be getting the message: LMT's latest survey results show that social media use among laboratories has increased from 23% to 33% in the last three years, and about two-thirds say it's beneficial to their laboratory.


Respondents tout this no-cost strategy as yet another way to stay visible to dentists. "The great thing about social media is that it's free and only costs your time to try to connect with people," says James Dodge, Chief Administrative Officer, Las Vegas Esthetics, North Las Vegas, NV, who is active on Facebook, Twitter, Instagram and YouTube. "It's effective because it enables us to be seen by our clients on a more regular basis and connect with them, even if it's just sharing pictures of us or our work."


Those...

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About The Author

  • Kim Molinaro

    Managing Editor at LMT Communications, Inc. · West Hartford, CT

    In her 25+ years with LMT, Kim has managed to combine her creative flair—infusing energy into our content and orchestrating some of our most popular theme issues—with the practical focus of keeping our processes...

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