How to Maximize Your Website, Email and Online Advertising Efforts

By Bob Gitman

Posted Oct 01, 2013 in Industry News

About three years ago our laboratory—Thayer Dental Lab in Mechanicsburg, PA—began to notice a sharp decline in the response rate to our direct mail efforts. In an effort to bolster our marketing strategy, we embraced digital marketing by revising our website, building an opt-in email database, creating electronic advertisements and getting involved with social media.


Website


We implemented the following strategies to better manage our website and increase traffic; the site currently gets about 27 dentist hits a day, for a total of over 800 unique dentist visits per month. However, it's not just about the number of visits, it's about the quality of the visit, including time spent on the site, etc. For instance on our website, visitors spend an average of two minutes and view at least three pages. To achieve similar results on your own website, here are my recommendations:


Use a user-friendly content management system (CMS). To create...

Please Log In or Sign Up (it's free) to read the rest of this article
About The Author

  • Bob Gitman

    General Manager at NDX Thayer · Mechanicsburg, PA

    Robert Gitman is the General Manager of NDX Thayer, a full service, Certified Dental Laboratory, specializing in cosmetic and implant restorations. He has been active in the dental business for nearly 40 years.
    Bob is a graduate...

Please Log In or Sign Up to post to this article
  • Dustin Gomez Image
    Dustin Gomez · Digital Marketer · Upland, CA

    This is a pretty good basic tutorial for dental lab owners to take a look at and improve their marketing. I see so many lab owners and businesses in general not paying attention to allot of these key points laid out in the article. Great job Bob. Glad to see people like yourself taking advantage of this...[More]

Show More