Lab's Website Philosophy: Make It Easy

By Kim Molinaro

Posted Oct 09, 2013 in Marketing

Christian Saurman, Vice President, New England Orthodontic Laboratory (NEO), Wilmington, MA, has implemented tools on his website to make case submission simple.

"Our philosophy is that if we make it easy for our clients to send us work, they'll continue to do so," says Christian Saurman, Vice President, New England Orthodontic Laboratory (NEO), Wilmington, MA. With that thought in mind, the laboratory has implemented the following tools on its website to make case submission simple:


A quick and easy shipping option. To service clients across the country, the lab integrated its website with UPS. Users simply click the UPS button on the lab's homepage to automatically print a second-day air label; all of the fields and addresses are already filled out and the lab is billed directly.


An online Rx form that allows the doctor to set up standard Rxs for his most commonly prescribed appliances. The office simply signs in to the lab's website with its account number and password, selects the Rx form which automatically prepopulates with all of the office's account information, enters the patient's name, chooses the Rx and...

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About The Author

  • Kim Molinaro

    Managing Editor at LMT Communications, Inc. · West Hartford, CT

    In her 25+ years with LMT, Kim has managed to combine her creative flair—infusing energy into our content and orchestrating some of our most popular theme issues—with the practical focus of keeping our processes...

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