First Impressions: 5 Ways to Roll Out the Red Carpet For New Customers
Posted Apr 28, 2011 in Marketing
While you need to exert relationship-building efforts with all of your customers, a new customer requires extra attention because he's not yet invested in your laboratory. Demonstrate from the start that working with your laboratory will be a great experience. Show that new customer you're different than any lab he's dealt with before. Here are five ways to do just that.
1. Lay out the welcome mat. Have a specific procedure in place for acknowledging a customer the first time he sends a case to your laboratory; it can be as simple as a phone call or letter thanking him for his business. Some laboratories send a welcome package including laboratory brochures, credit policies, fee schedules and case boxes, prescription pads and even novelty items inscribed with the laboratory name.
Boos Dental Laboratory, Minneapolis, Minnesota, also includes photos and contact information of department managers so it's immediately clear...
