10 Ways to Protect Your Profitability

Brand Your Restorations

Creating your own brand of restorations helps you stand out in the marketplace and conveys exclusivity. To distinguish their all-ceramic products, D&S Dental Laboratory, Inc. in Waunakee, WI, has created its "ZR" line of zirconia restorations including ZR Crowns, ZR Plus, ZR Fusion and ZR Micro. "We brand our products to differentiate our laboratory and reinforce that our products aren't available from any other lab. When doctors start to learn your brand and your name, they start asking for it," says Travis Zick, President.

Go Digital

Many laboratory owners have experienced tremendous improvement in productivity—and therefore profitability—through digital technology. By going digital with 12 CAD/CAM stations using 3Shape and Lava design software, a Straumann scanner and two 3D Systems printers, D&S Dental Laboratory has increased its unit production by about 20% in the past three years...