R-Dent Dental Laboratory: Boosting Motivation and Morale with Incentives and Recognition
Posted Mar 21, 2014, Published March 2014
Owners: Randy & Daxton Grubb
When Daxton Grubb joined his father Randy’s laboratory in 2002 after working at a Fortune 500 company, he had already learned a thing or two about employee motivation. “The company set unrealistic goals and only managers were rewarded for good performance. I was determined not to make the same mistake here,” says Grubb.
While 20 to 30% of R-Dent’s managers’ compensation is based on their department’s net profit, Daxton also has sales and incentive programs for all employees. First, there are monthly incentives: employees get $100 if their department reaches its monthly sales goals, or $200 if it exceeds its goals by at least 10%. In addition, performance-based incentives are given every three months; Daxton allocates a percentage of the previous quarter’s profit to bonuses based both on production goals and intangibles like teamwork and attitude.
On top of the bonuses, an employee recognition program has been in place for the last 10 years. Managers choose Employees of the Quarter and Employees of the Year in their own departments; Daxton then names one of those candidates the overall Employee of the Year winner. The prize? A week’s paid vacation at a condo in Destin, FL, along with $1,000 in cash.
“Daxton loves to give rewards and provide incentives for us to go above and beyond. And Randy readily shares his knowledge with us; I don’t know one person here who doesn’t look up to him,” says Donielle Key, the lab’s Accounting Manager. “They really value everyone on the R-Dent team, and we all value them; I wouldn’t want to work anywhere else.”
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