Tricks from the Dentsply Sirona Lab Marketing Summit: Beating the Facebook Algorithm

By Laurel Carbonneau

Posted Dec 05, 2019 in Post-Show Coverage

“Sixty-nine percent of Americans are on Facebook and 400 new users sign up every minute. Facebook is where you need to be,” said Justin Zegar, Dentsply Sirona Lab Product Marketing Manager during his lecture at this year’s Dentsply Sirona Lab Marketing Summit, held September 19-20 in Charlotte, NC.


Zegar’s lecture focused on Facebook’s algorithm, which prioritizes friends and family content over business page posts, meaning it’s harder and harder to get your posts seen by your followers. Increasing the number of times a follower likes, shares or comments on your posts and being careful about what and when you post can help to “beat” the algorithm to increase your visibility. Some key takeaways from his lecture:



  • Saturday and Sunday are the best days for posting; Thursday and Friday come in second.

  • Avoid phrases like “comment below,” “share,” or “like this!” in your posts; Facebook...
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About The Author

  • Laurel Carbonneau

    Associate Editor at LMT Communications, Inc. · Bethlehem, CT

    With an eye for detail and exceptional proofreading skills, Laurel, a 11-year veteran of LMT, edits numerous sections of the magazine, writes feature articles and is our editorial webmaster.

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