Social Networks: Shifting the Focus to People

By LMT Communications, Inc.

Posted Apr 28, 2011 in Marketing


Online social networking isn't just for kids anymore. For instance, Facebook, originally conceived by a Harvard student as a student network, showed a 276% increase in its 35- to 54-year-old demographic for the second half of 2008; the 55+ demographic was not far behind, with a 194% growth rate.



Tapping into this trend, 15% of respondents to LMT's Marketing Survey are participating in social networking opportunities. By posting blogs, using Twitter and being on Facebook, LinkedIn, mySpace, Plaxo and industry bulletin boards, they're finding yet another way to connect with clients.


"Social networking is a simple, inexpensive way to disseminate information on upcoming courses, promotions and new materials at the click of a mouse. While we don't expect to be able to quantify detailed results from these efforts, our expectation is that our website, blog and Facebook page build our brand and get our name out there. We want to be the first lab anyone...

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About The Author

  • LMT Communications, Inc.

    LMT Communications delivers the business strategies, information, dental laboratory news and education that dental laboratory decision-makers need to succeed. In Print. In Person. Online.

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