My Extra Degree: Following the Golden Rule
Posted Sep 13, 2017 in Management
“Since I’m a one-man operation and don’t have sales reps or spend thousands on catchy marketing campaigns, I’d say the thing that separates my lab from the competition is this business fundamental: treat customers the way you want to be treated,” says Nick Hayden, RDT, Partial Foundations Dental Lab, New Stanton, PA.
“I pride myself on quality and doing things right the first time. I try to make every metal framework better than the previous one.
“I answer the phone every time it rings and, if I’m not available, I return calls ASAP because we live in a new world where information, goods and services are accessible with a push of a smartphone button. The quicker I respond to dentists’ questions and dilemmas, the more likely they are to keep using me instead of the lab down the street that...
