My Extra Degree: A Reputation as a Trusted and Knowledgeable Resource

“With the advent of digital technology, more and more labs are competing on price, but we choose not to run that race. Instead, we are a true partner to our clients, and we’ve been able to achieve that ‘extra degree’ by establishing ourselves as a respected resource,” says Brian Lindke, CDT, Co-Owner, Beautiful Smiles by VividX, Buford, GA. 

“That requires education all the way across the board: as technicians, we have to know as much as we can about clinical dentistry; otherwise, we’re one dimensional and paint ourselves into a corner. In order to support our clients on things like material choices and capital expenditures, I attend hours and hours of continuing education, many of them alongside my clients at programs sponsored by the Kois Center or the Georgia Academy of Cosmetic Dentistry, for example. They value the fact that I’m investing time...