Industry Leaders Speak Out On Speaking Up

By LMT Communications, Inc.

Posted Apr 28, 2011 in Marketing


Strategies for enhancing your public speaking skills and creating powerful presentations.



Given all the recent advances in technology and materials, dentists are relying on technicians as consultants more than ever and public speaking is a way to bring them the information they want while effectively soft selling your lab's services. This strategy can help strengthen your client base and gain credibility for you and your laboratory.


"The commercial power of public speaking is very big. It's interaction with clients in a whole other way. Dentists will remember your name and call you when they have a case, which is really what it's all about," says David Avery, director of training and education at Drake Dental Lab in Charlotte, North Carolina.


Whether or not you were born with the skills of a natural communicator, anyone has the potential to become a good public speaker. Here are strategies to help you get the most out of your biggest—and...

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About The Author

  • LMT Communications, Inc.

    LMT Communications delivers the business strategies, information, dental laboratory news and education that dental laboratory decision-makers need to succeed. In Print. In Person. Online.

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