How to Stay Alive in Today's Market
Posted Mar 12, 2012 in Management
"You can't survive by doing the same thing you did five years ago. In this industry, we're in a time of change. Things are moving extremely quickly and a lot of factors are hitting us at the same time. There are challenges, but also opportunities," said Tais Clausen, 3Shape's CTO and Co-Founder, during his presentation, Vision of the U.S. Laboratory Market, at the NADL's Vision 21 meeting last month in Las Vegas.
What are the challenges in today's market? You know them all too well: a depressed economy, keeping pace with new technology, dentist-clients who are business driven rather than loyal to their lab-partners, increased competition from a global market and changing business models.
Despite these factors, there are also a number of positive market trends including a growing and aging population, increasing demand for esthetic-only products and customization, new product offerings, and more treatment awareness and interest from patients. "People want to know what's...
