How to play nice with chairside CAD/CAM
Posted Feb 06, 2017
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Nothing strikes fear in a laboratory owner’s heart more than a dentist-client with a new chairside milling system. With good reason: 45% of respondents to LMT’s 2015 State of the Industry survey say the technology is impacting their businesses, mostly due to a decrease in single units.
However, some laboratory owners are taking a proactive approach and finding ways to partner with these dentists in order to foster relationships. One popular strategy is to offer to teach your dentists how to stain and glaze their chairside restorations. While it sounds counterintuitive, the value-added service creates goodwill and reinforces your role as a technical resource.
It could also increase the likelihood you’ll get the more sophisticated restorations they’re not comfortable attempting chairside, which has been a key growth factor for Laboratory Owner Tra’ Chambers. As a Sirona inLab user, he specifically...