How to acquire 17 new clients in four months
Posted Feb 06, 2017
“Digital technology has leveled the playing field for many labs. As digital scanning, design and milling are becoming common in laboratories and dental offices, the traditional posterior crown is becoming a commodity,” says Martha Martin, CEO and Co-Owner of Triad Dental Studio, located in Greensboro, NC. “We have not lost clients but we have lost volume due to chairside scanning and milling. In an effort to be proactive to replace those lost sales, I’ve never been more focused on marketing than I am now.”
The 32-person operation beefed up its marketing efforts across the board and, as a result, gained 17 new clients in four months and saw increased business from some of its existing accounts. Here, Martin shares some of their most effective strategies:
Trade shows. Triad exhibited at four dental trade shows in 2016 and came up with a fun giveaway that has proven to be a good conversation...
