How to optimize your email open rate

It’s estimated that over 205 billion emails are sent every day. With all that competition flooding people’s inboxes, you need to make sure your marketing emails command the attention they deserve. How? With awesome subject lines. 

The best ones are creative, informative and provoke interest without giving away all the goods. Here are some tips: 

Keep it short: Since more and more people are opening emails on their mobile devices—which shows only 25-30 characters—it’s key to keep the subject line short and to the point. Six to eight words should be the maximum.

Personalization is key: According to Experian, emails with personalized subject lines are 26% more likely to be opened. Stand out by adding your subscriber’s first name to give your subject lines a more personal touch. Most email service providers—like MailChimp or Constant...