How to get 150,000 views on YouTube

By Kim Molinaro

Posted Jan 24, 2017

When Steve Szara, Owner of Szara Dental Laboratory in Northville, MI, started making orthodontic videos for YouTube, his goals were twofold: sharing his techniques and getting others to share in return. “As a one-man ortho lab, I was finding it difficult to find information on orthodontics and connect with other technicians,” he says. “Since I was already making a lot of my own YouTube music videos and connecting with other musicians that way, I decided to try it out for orthodontics, too.”


Since May 2015, Szara has created and posted 51 videos to his YouTube channel and garnered about 1,200 subscribers, over 150,000 views and more than 400,000 watch-time minutes. “It’s exciting because I have people contacting me from all over the world, from Belgium to Brazil,” he says. “They want to know more about my techniques and what materials I’m using. They offer me great feedback like ‘your work is incredible’ and ‘it’s...

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About The Author

  • Kim Molinaro

    Managing Editor at LMT Communications, Inc. · West Hartford, CT

    In her 25+ years with LMT, Kim has managed to combine her creative flair—infusing energy into our content and orchestrating some of our most popular theme issues—with the practical focus of keeping our processes...

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