Five Tips to Perk Up Your Packaging

They say you can't judge a book by its cover, but the fact is that we often do. So what does your laboratory's packaging say about the work that's inside? While a plain brown box doesn't mean your crown is any less esthetic or that it won't fit properly, attractive packaging is your chance to make a good first impression and present a professional, consistent image to your dentist-clients.

"Hopefully, our packaging tells a dentist that our laboratory is different than any other lab he's used before. It sets him up to expect something better," says Richard Willes, owner of Utah Valley Dental Lab, Provo, Utah.

Paul Vena agrees that a case box's number-one objective is to stand out. "When we designed our new packaging, we thought about the fact that the average dentist uses three or four labs. If four lab boxes are sitting on his shelf waiting for pickup, we wanted ours to be the best-looking one there," says Vena, operations manager of Distinctive...