All Laboratories Are Not Created Equal: Making the Case Against Commoditization

Conventional wisdom in the dental laboratory profession is that the proliferation of CAD/CAM and offshore outsourcing is making the dental restoration a commodity. Dentists, some say, don't see much difference from one laboratory to another, and price sensitivity is higher than ever in this economic environment.

That's why savvy laboratory marketers are honing in on the key to differentiate themselves in this increasingly competitive market: it's no longer just about a top-quality product, it's about top-quality value. Whether it's providing exceptional service, being a technical resource or offering other value-added benefits, the goal is to get dentists to see you as the only laboratory that provides a total solution for their needs.

Here are four laboratories that are raising the bar and showing current and prospective clients alike they are much more than just a crown in a box.

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