7 Savvy Website Strategies to Enhance Service

Client Portal | Derby Dental Laboratory’s website, derbydental.com, features a client portal that gives dentist-customers 24/7 access to their case information—including case status, shipping and history—and the ability to pay invoices, send HIPAA-compliant messages and print UPS labels. “It’s easy for the doctors to use and it’s saving them time on the phone with us because most of their questions can be answered more quickly by logging in and looking at their cases, especially after hours,” says Reed Nunnally, President and CEO.

The portal, powered by Magic Touch lab management software, also has numerous other features that make the customer’s life easier. For example, when a dentist wants to send a case, he logs in to the portal and uses the digital Rx form to select the type of restoration; the field options change depending on what the dentist is sending. Certain fields, like shades, are required so the lab...