3M Focuses On 3 I's: Innovation, Internet, Industry Leadership
Posted Oct 07, 2011 in Industry News
3M—whose essence is innovation—markets more than 60,000 products across 40 core technology platforms. Its offerings are so widespread that the average person uses up to 100 different 3M products each day.
It's also committed to developing groundbreaking materials for dentistry and its newest dental product innovations were introduced at the company's 2011 Media Tour in August.
The role of social media in the dental community was also a highlight of the meeting. Karen Sullivan, 3M ESPE's U.S. Marketing Communications Manager, noted that much of 3M's efforts are now heavily concentrated on e-business—it has a recently redesigned consumer-friendly website—and social media. In fact:
- 3M ESPE is the number one-followed dental manufacturer/supplier on Twitter.
- It boasts a 423% growth in viewed Facebook posts.
- There are over 33,000 views on 3M ESPE's YouTube channel.
- Keith...
