3 Ways to Pivot to Virtual Education

By Laurel Carbonneau

Posted Nov 24, 2020 in Management

In spite of losing the camaraderie of in-person interaction, laboratory owners who have been heavily invested in offering continuing education to their dentist-clients have found creative ways to go virtual and sponsor “live” and engaging programs while still keeping themselves and their clients safe. Here are three examples.


1. Study Clubs


“Continuing education has been incredibly powerful and I’ve developed the best and most lasting relationships with clients because of the education I offer,” says Scott Emett, Manager, Digital Concepts, St. George, UT, who has directed a study club for dentists and another for hygienists for the last 10 years.


With the help of his Events Coordinator, Sherri Aldred, Emett has held monthly events for each group at hotels or conference centers with dinner and door prizes. The meetings are focused on new technology and techniques or on treatment planning an especially complex case.


However, when...

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About The Author

  • Laurel Carbonneau

    Associate Editor at LMT Communications, Inc. · Bethlehem, CT

    With an eye for detail and exceptional proofreading skills, Laurel, a 11-year veteran of LMT, edits numerous sections of the magazine, writes feature articles and is our editorial webmaster.

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