By Maribeth Marsico, Senior Editor, and Kim Molinaro, Managing Editor
COVID-19 has complicated the ways in which laboratories nurture dentist relationships, yet many are finding creative strategies for customer engagement. These efforts center on helping dentists solve the new set of problems presented by the pandemic and generally allowing them to get back to building their practices. “Traditional marketing still doesn’t feel right given what’s going on in the world; showing clients we are here to make their lives easier and safer is where we see the most value right now,” says Mark Frichtel, President, Jesse & Frichtel Dental Labs, Pittsburgh, PA.
Here are five ways laboratories are instilling loyalty and proving themselves to be indispensable resources to their dentist-clients:
Maximizing client care. Back in May, as Canadian Provinces got closer to the reopening of dentistry, the new guidelines for...
