Millions Learn How to Maximize Their Smile With IPS E.max®

Ivoclar Vivadent announces that nearly 50 million Americans have learned how to maximize their smile with the help of a satellite media tour (SMT) featuring Dr. George Tysowsky, Vice President of Technology at Ivoclar Vivadent, and a consumer-friendly and informative web feature news story.

The SMT and web feature are part of an ongoing consumer and patient awareness campaign about the benefits of the IPS e.max metal-free solution for veneers, crowns and other types of restorations. Dr. Tysowsky participated in a combination of 12 live and taped interviews with television and radio stations across the country, reaching more than 15 million viewers/listeners. The web feature, "Make the Most of Your Smile," has been featured on 160 lifestyle websites and 201 news websites, and reports on how making even a small change can make a big difference in your smile and self-confidence. Dr. Tysowsky's interviews as well as the web features stress that smile upgrades are scalable in cost...